This interactive workshop immerses participants in the challenges of environmental communication and green claims.
Through a real-world case study, teams will navigate the fine line between impactful sustainability messaging and regulatory compliance. Participants will analyze marketing materials, internal data, and corporate sustainability commitments to detect potential greenwashing risks, refine claims for credibility, and respond to real-time reputational crises.
The session blends legal, marketing, and business perspectives to help organizations strengthen consumer trust, align with evolving regulations, and leverage sustainability as a driver for business value.
